Customer Experience/Marketing Officer
As the Customer Experience/Marketing Officer, you will play a pivotal role in creating an exceptional
and memorable salon experience for our clients. Your responsibilities will encompass enhancing
customer satisfaction, overseeing marketing initiatives, and fostering a positive brand image. Through
your expertise, you will contribute to driving client engagement, retention, and overall business growth.
Responsibilities
Customer Experience Enhancement: Develop strategies to elevate the overall client experience, from the moment they enter the salon to post-appointment follow-up.
Client Engagement: Implement programs to engage clients, promote loyalty, and gather feedback to continuously improve services.
Appointment Booking Optimization: Streamline the appointment booking process to ensure efficiency and convenience for clients.
Client Relations: Serve as a point of contact for client inquiries, concerns, and feedback, resolving issues with professionalism and care.
Client Communication: Maintain regular communication with clients through various channels, including email, social media, and text messages.
Client Surveys: Design and conduct surveys to gather insights and suggestions from clients, using the data to enhance services.
Marketing Strategy: Develop and execute marketing strategies to attract new clients and retain existing ones, collaborating with the marketing team.
Social Media Management: Manage social media platforms, create engaging content, and interact with clients online.
Promotions and Campaigns: Plan and execute promotional campaigns, discounts, and special offers to drive customer engagement and loyalty.
Brand Image: Uphold and promote the salon’s brand image, ensuring consistency across all customer touchpoints.
Client Events: Organize and coordinate client events, workshops, or appreciation activities to foster a sense of community.
Client Education: Provide clients with information about services, products, and trends to enhance their overall salon experience.
Collaboration: Work closely with the salon management team, stylists, and front desk staff to ensure seamless client experiences.
Reporting and Analytics: Monitor and analyze customer engagement metrics, marketing campaign effectiveness, and client feedback.
Qualifications
Bachelor's Degree: A degree in Marketing, Business, Communications, or related field is preferred.
Experience: Previous experience in customer experience, client relations, or marketing roles is advantageous.
Client-Centric Approach: A deep commitment to delivering exceptional customer experiences and exceeding client expectations.
Marketing Knowledge: Understanding of marketing principles, trends, and strategies for client engagement.
Communication Skills: Excellent verbal and written communication skills to engage with clients effectively.
Digital Marketing: Proficiency in social media management, content creation, and online engagement.
Problem-Solving: Strong problem-solving skills to address client concerns and provide suitable solutions.
Creativity: Ability to think creatively and innovatively to enhance the salon’s client experience.
Time Management: Effective time management skills to balance multiple tasks and priorities.
Team Collaboration: Willingness to collaborate with cross-functional teams to achieve common goals.
Adaptability: Flexibility to adapt to changing client needs and market trends.
Attention to Detail: Meticulous approach to maintaining accurate client records and tracking engagement efforts.
Benefits
- Competitive salary or compensation package.
- Opportunities for professional growth and skill development.
- Discounts on salon services and products.
- Creative and dynamic work environment.