Our Works

If you’ve ever had questions about hair color — we

A well-executed balayage isn’t just color—it’s pla

Bet you didn’t know… 👀 You can get 20% OFF your B

A good blue is one thing. A blue you can keep beau

80–85% gray… but make it fashion (by JOF). Not fu

Caramel brown, but make it summer. ☀️🤎 Soft, warm

Calico… but make it intentional. This isn’t rando

FROM “trust the process…” TO “WORTH. EVERY. SECOND

From consultation to that final flip! Watch Rober

Not all balayage is created equal. At our Forbes

Copper is having a moment. 🔥 Our March Color Spot

Some transformations start with a story. When Vi

Soft dimension. Seamless blend. Effortless shine.

Not all hair journeys start perfect. Some start wi

SUMMER COPPER is officially here. This season, w

JOF will be back in Los Angeles in March! Accepti

POV: This is how hair looks when it’s Alagang JOF.

JOF is coming back to Los Angeles. 🇺🇸 Accepting l

Pink at the top. Sunset at the ends. Because why

Love is in the HAIR. ❤️✨ This Valentine’s Week, b

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